Marketing strategy of some brands-1405024

Thursday, July 10, 2014

  Brands_Mahesh Kumar                                                                                                               Marketing strategy of some Brands  

product:

           It is a chocolate bar made from real dark chocolate and its design is similar in whole worldwide.It contains more milk than any other chocolate bar.Available in 10.5gm, 22gm, 95gm, 165gm & OTHER PREMIUM PACKS.

Main ingredients are: Sugar, Cocoa Butter, Vegetable fat, cream, Emulsifier & cocoa mass.

Price:

           Cadbury has brought in a revolution especially in Indian markets with Rs. 5 pricing strategy famous. It was the first company to introduce the small packet of chocolate in just Rs.5.

Promotion:

           Strong brands are very important in the chocolate confectionery market. They use of emotional appeals in advertising.

A few advertisements are:

  The ‘Real Taste of Life’ with the girl dancing on the cricket field. And the message: ‘Dairy Milk is for enjoyment’.

During late 90’s

•Campaign: ‘Khanewalon ko khane ka bahana chahiye’.

•Target: widening chocolate consumption among the masses.

•Campaign: ‘pappu pass ho gaya’.

•Target: encourage those who have pass the exams to celebrate with Dairy Milk.

 Campaign: ‘Miss Palampur’

•Target: Focusing on the adults.

Campaign: ‘AAJ PAHLI TARIK HAI’

•Target: To celebrate pay day / salary day.

More recently

•Campaign: ‘kuch metha ho jaye’.

•Target: to associate Cadbury with celebratory occasion.

The BIG-B Factor:

Cadbury appointed Amitabh Bachchan as its brand ambassador.The Big factor that has pushed

 up CDM sales is the Amitabh Bachchan campaign.

Product:

     gsk with four brand- horlicks, boost, viva and maltova is the leader in Indian health drink market.Horlicks is a nourishing malted food drinks which combines the wholesome goodness of barley, wheat and dairy ingredients.It is available in many flavours like vanilla, chocolate, regular, honey buzz etc.This is generally available in many packs in 200gm, 500gm & 1000gm.

Price:      

          Their price is between Rs.57 to Rs.200.

Target Market:

                       Initially their prime target was only children but now it is available for all age groups people and also for mother.

Promotion:

                Boost's brand ambassador is Sachin Tendulkar. They organize many competition for school children and also for lady, through this their popularity increases.

Their recent advertisement phrase is "Taller Stronger Sharper".