marketing strategy of tech brands-1405007

 5 tech brands

Apple

Apple is on top of their game in a way like no other. Which other company could turn an ordinary press conference into a live global event?

The secret lies beyond their product line and design standards; it lies beyond even Steve Jobs’ emphatic adherence to Apple’s core philosophy, which is that the user doesn’t always know what they want. They are-

·         A design firm

·         A media platform

·         A publishing company

·         A software powerhouse

·         A computer builder

·         A movement

1. Ignore Your Critics

2. Turn the Ordinary into Something Beautiful

3. Justify Your Price

4. Communicate in the Language of Your Audience

5. Extend the Experience

6. Build a Tribe

7. Become “The Name”

 THINK DIFFERENT

Samsung

   

 Samsung has carved its name into global market by creating new product line up and giving people something better than what market is offering the product may not be innovative in design but the premium technology makes it have on for everyone.

1.      Build superior than counterparts give

2.      Give what customer wants

3.      New product line In 3 months

4.      Deceptive ad structure

5.      Reduce cost of product

6.      Joining hand with rivals to reduce competition

7.      Target all the segments of market

DECEPTIVE AD STRATEGY

Motorola

Considering Indian markets Motorola did not have much market capture but after getting acquired by google there was a tremendous boost up in sales. They followed the monopoly way and increased their presence in the market.

1.      Monopoly

2.      Single product strategy

3.      Targeted lower segments of markets

4.      Simple and attractive.

5.      Less cost

6.      New design concepts.

SIMPLE AND ATTRACTIVE

Lenovo

Lenovo knew the potential in Indian markets, as it is from china they were familiar with customer satisfaction and gave priority to customer. The product were more designed according to the regular needs of customers. Also the products were sold at challenging price which nobody in markets could achieve.

1.      Less price

2.      Superior built

3.      Conceptual ad

4.      Targeted all segments of masses

5.      Innovative design       

DESCRIBING THE FORMFACTOR  

Oppo

Oppo started with electronic instruments and portable media players. They have carved their name as one of premium blue ray players which was a distinguishing part which tells us about their innovation

1.      Out of box thinking.

2.      More specification and less price.

3.      Innovative marketing.

4.      Targeted tech savvy customer.

5.      Innovation in technology.

CREATING SUSPENSE

This is a new marketing strategy used to create a excitement among the consumers about the product which is about to launch, ad is made into phases and is shown as a story line to consumers to attract them and increase their expectation